Capture Management

At Modern Molecule, we understand that winning government contracts begins long before the Request for Proposal (RFP) is issued. Successful contractors know that capture planning — the disciplined, strategic process of positioning your company for a specific opportunity — is the most critical phase of the business development lifecycle. Our Capture Management Services are designed to help your organization develop and execute a data-driven, customer-focused, and competitive strategy to secure government contracts and drive sustained growth.

What is Capture Management?

Capture management is the end-to-end process of identifying, qualifying, and positioning your business to win a targeted opportunity in the government sector. It requires extensive research, planning, and proactive engagement with the customer and stakeholders — often months or even years in advance of the solicitation. Modern Molecule partners with your team to lead this process, ensuring you have the insights, resources, and strategies needed to maximize your Probability of Win (Pwin) and reduce risk throughout the pursuit.

Our Approach

Our proven approach to capture management is comprehensive, yet tailored to your specific opportunity, customer, and competitive landscape. We help you execute the following key steps:

1. Opportunity Qualification

Assess the opportunity’s fit to your strategic goals, capabilities, and past performance.
Evaluate the budget, scope, and procurement method.
Analyze agency mission priorities and funding status.

2. Customer Intelligence & Relationship Building

Identify key customer decision-makers, influencers, and stakeholders.
Map customer needs, hot buttons, and procurement drivers.
Develop and execute a plan for meaningful customer engagement.

3. Competitive Analysis

Identify and analyze potential competitors, incumbents, and likely teaming arrangements.
Facilitate Black Hat Reviews to anticipate competitor strategies and weaknesses.
Recommend differentiators and counter-competitor tactics.

4. Win Strategy & Value Proposition

Define your solution’s unique value proposition and customer-focused discriminators.
Align technical, management, and pricing solutions to exceed customer expectations.
Develop tailored messaging that resonates with the customer’s mission and priorities.

5. Team Formation & Partnerships

Identify and negotiate with qualified teaming partners and subcontractors.
Ensure your team covers all required capabilities and strengthens the proposal.

6. Price-to-Win Analysis

Develop an informed, competitive pricing strategy.
Assess cost realism, affordability, and value to the customer.

7. Solution Shaping & Proposal Readiness

Shape the technical and management solution to align with the customer’s needs.
Drive early readiness for the proposal phase by identifying gaps and mitigation strategies.

Why Choose Modern Molecule?

Experience: Our team brings decades of expertise in government contracting across federal, state, and local markets.
Insight: We offer deep understanding of agency cultures, procurement cycles, and competitive dynamics.
Partnership: We embed with your team, acting as an extension of your business development and capture team.
Results: We focus on tangible outcomes — helping you secure more contracts, grow your revenue, and achieve your business goals.

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